95% of AI projects fail. Because nobody knows how to run them.

A monthly membership for SME leaders who want AI actually working inside their business, not just talked about. Every session - you leave with something implemented.

£59/mo locked permanently

14-day guarantee · Cancel anytime · No lock-in


Sound familiar?

1. You've tried AI. You've seen what it can do. But it's not wired into how your business actually runs.

2. Your team uses different tools in different ways with no consistency and no governance.


3. You're saving minutes here and there - not the 11 hours per week per employee that's actually on the table.

4. Nobody has audited which processes should be AI-handled, which need human review, and which shouldn't be touched.


5. You know the opportunity is massive. You just don't have someone to walk in and show you exactly what to do.

The gap isn't awareness. It's implementation.

The Practise

Get AI installed in your business. Properly.

Bring your business challenges. Get a diagnosis. Leave with a treatment plan. Led by two founders who've built and scaled businesses in enterprise security, AI governance, and telecoms - not commentators, practitioners.

"Rob and Steve have totally changed the way I think about AI in business. I have come to learn that transformation happens when AI stops being a personal tool and starts becoming your company's operating system"- CEO regional law firm UK

Live sessions

The Live Layer - Monthly sessions with two practitioners who've built, scaled, and exited real businesses. New tactics with live demos. Hot-seat teardowns of your actual challenges. Direct Q&A. This is practitioner access, not a webinar.

The toolkit

Layer 2: A growing vault of prompt playbooks, Custom Instructions starter packs, AI governance templates, and step-by-step workflow case studies. Assets you'd pay a consultant thousands to build — included from day one. This is what makes the membership pay for itself before the first session.

Intelligence

Layer 3: Quarterly AI maturity audits with personalised recommendations. Tool comparison guides updated every quarter. A curated monthly briefing of the five things that actually matter for your business. This is the strategic context that keeps you ahead of competitors who are still guessing.

Who is this for

This is for you if......

  • You're already using ChatGPT, Claude, or Copilot - but inconsistently

  • You lead a team of 5–100 and can authorise a business expense

  • You want systems, not tips - processes that work and deliver impact despite the limitations of AI tools - the same way every time

  • You care about doing this securely, not just quickly

  • You'd rather learn from a practitioner than a theorist

  • You're done with free content that tells you what but never shows you how

This isn't for you if:

  • You want someone to build it all for you (this is learn-and-implement, not done-for-you)

  • You haven't touched any AI tools yet (we move fast — some baseline experience helps)

  • You're after generic tips, not specific implementation plans wired into real workflows


how it works

Each month, you get:

  • A live session (60–75 minutes): A structured deep-dive into one area of your business: security, customer AI, internal operations, or strategy. You follow along, implement in your own context, and leave with something running - not just learned.

  • The action brief: A one-page implementation guide: the workflow, the exact steps, the tools, and the templates. The thing you hand to your team on Monday morning.

  • Your AI scorecard: A progress tracker that shows what you've installed, what's producing results, and where to focus next. Updated quarterly so you can see the gap closing.

  • Curated intelligence: Five things worth your time this month - tools, developments, and case studies that affect how you implement AI this quarter. Not news. Signal.


pricing

Founding member offer

The first 50 members lock in £59/month permanently. When they're gone, the price goes to £99 and stays there.

£59/mo

39 left

What's included:

  • Price locked at £59/month permanently - never increases

  • All live implementation sessions plus recordings

  • Action briefs and ready-to-deploy templates

  • AI scorecard with quarterly self-assessments

  • Private community of implementing SME leaders

  • Monthly curated intelligence drop

  • 14-day money-back guarantee

14-day money-back guarantee · Cancel anytime · Payments secured via Stripe

standard rate

£99/mo

Available after 50 Founding spots filled

Saving: £480/year by joining as a Founding Member vs standard rate.


Before you decide.

What if i can't attend every live session?

Every session is recorded and comes with a written action brief - a one-page implementation guide with the steps, tools, and templates. You also get the community channel, the scorecard, and the monthly intelligence drop regardless of attendance. Many members implement from the brief alone.

Is this just another AI tips group?

No. Research from MIT found that 95% of corporate AI projects fail because nobody knows how to wire them into actual workflows. That's the problem we solve. Each session focuses on implementing AI in a specific area of your business - security, customer experience, internal operations, strategy - with templates and tools you deploy that week. This is implementation, not inspiration.

I'm not technical - will I keep up?

This is built for business leaders, not engineers. Mark Cuban made his first fortune walking into offices and showing people who'd never touched a computer how to use one. Same energy here. If you can use email and a spreadsheet, you can implement everything we cover.

What makes the facilitator credible?

The Practice is led by two founders with coomplimentary experience and expertise. Rob is currently building AI governance infrastructure used by regulated enterprises, and Steve is an expert trainer and has spent his formative years working in large enterprise. This isn't theoretical - it's two very practical entrepreneur's who implement AI systems in production environments.

What is the canellation policy?

Cancel anytime from your Stripe dashboard. No lock-in, no exit fees, no questions. The 14-day money-back guarantee means you can attend the first session and get a full refund if it's not for you.

Can my team join too?

The membership is per person, but every resource - action briefs, templates, scorecards - is designed to be shared with your team. Many members bring insights back and implement across their business.

Can I expense this?

At £59/month - roughly £14 per week - this sits below any reasonable procurement threshold. Most members expense it as professional development or technology training. We provide a proper invoice each month.

Final call to action

Stop experimenting. Start implementing.

95% of AI projects fail because nobody installs them properly. The Practice is where SME leaders get AI actually working - implemented, governed, and producing results. 50 Founding Member spots. Once they're gone, the price increases permanently.

39 Founding Member spots remain at £59/month.

14-day guarantee · Cancel anytime · No lock-in

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